Imagination Library Donations

This Christmas, our community continues its celebration of Dolly Parton with the Chamber’s “Have A Holly Dolly Christmas” Parade! In honor of Dolly, we’re raising funds for Dolly Parton’s Imagination Library, which provides specially selected books each month to enrolled children from birth through age five, all at no cost to their families. 

Help us reach our goal of $925 (9 to 5)!

DONATE HERE!

Thursday, December 3rd, 2026 | Jackson Avenue, Russellville, Alabama | 6:00 PM
Lineup Begins at 5:00 PM
Parade Theme: “Have A Holly Dolly Christmas”
*Theme encouraged but not required

Registration is FREE! Deadline to register is Monday, November 30th, at 4:00 PM.
Register online (below) or in the Chamber’s office:
103 Jackson Avenue N, Russellville, AL 35653
Monday – Friday, 9:00 AM – 4:30 PM

Requirements for participating in the 2026 Franklin County Chamber Christmas Parade:

  • MUST complete an application before the deadline (Monday, November 30th, at 4:00 PM)
  • MUST upload a copy of a valid drivers license
  • MUST include proof of insurance for any vehicles that will be used in the parade

Parade Rules & Regulations

ALL ENTRIES WILL RECEIVE AN EMAIL WITH THEIR ZONE ASSIGNMENT PRIOR TO THE PARADE.
PLEASE SEE ZONE ASSIGNEMENTS BELOW.

Step 1 of 2

RULES, REGULATIONS, & PROCEDURES

  1. The application, copy of a valid driver license, & current proof of insurance for all vehicles participating in the parade must be received by the Franklin County Chamber of Commerce no later than Monday, November 30th at 4 p.m. to participate. 
  2. DRIVER (of any vehicle) must be at least 18 years old. A copy of current/valid driver license for EACH  person participating in the parade & a current proof of insurance for each vehicle is required. This information MUST accompany entry form, due no later than Monday, November 30th. 
  3. For SAFETY, DRIVERS are to keep 25 feet between them and the previous entry in the parade route. DRIVERS are not permitted to toss candy. Drive cautiously & TAKE YOUR TIME. 
  4. Children ages 12 and under may not walk outside an entry. They must be in a vehicle or float unless they are part of a walking unit.
  5. Each entry must be identified by a banner or sign.
  6. Entries are not allowed to stop or delay the parade to distribute candy/goodies/treats. 
  7. Due to safety and insurance guidelines, the Chamber prohibits the use of any open flames during the Franklin County Chamber Christmas Parade by participants and spectators. 
  8. Alabama State law prohibits ATVs/UTVs/golf carts/low speed vehicles from public streets; therefore, ATVs/UTVs/golf carts/low speed vehicles are not permitted in the parade.
  9. Santa has agreed to be part of this event and will ride at the end of the parade. DO NOT include Santa as part of your entry. 
  10. No animals (of any kind) are allowed.
  11. Deviation from any of the above Rules, Regulations, and Procedures may result in the applicant not being allowed to participate in the parade. The Franklin County Chamber reserves the right to dismiss any entry that is: 1) Deemed a safety issue or hazard to any entry, participant, or parade spectator or 2) Offensive by design or decoration. 

**DISCLAIMER**
In recent years, we have seen a great turnout for the parade. Last year’s estimate of attendees was 1,000+ people. Please plan your candy/treat count accordingly.

2026 Parade theme: Have a Holly Dolly Christmas!
*Theme is encouraged but not required

DEADLINE FOR ENTRY: Monday, November 30th, 4 p.m.

I agree to follow the above rules, regulations, and procedures:

Franklin County Chamber Christmas Parade Registration

Please follow all instructions and complete all fields to register.
Registration is not complete until you’re prompted to click the “submit” button.

REGISTRATION WILL OPEN SOON!