On September 26, 2024,
Cassie Medley, the Executive Director of the Franklin County Chamber of Commerce,
was named one of the 2024 String of Pearls Leaders by the
North Alabama Mountain Lakes Tourist Association. 


“A pearl is defined as a person or thing of great rarity and worth, and you represent this every day! Your passion for this industry is contagious, and that is another element to the pearl. Pearls are one of the most passed down gifts as a token of love from one person to another. 

Today we honor you as one of out many ‘String of Pearls’ leaders!

Dick Ordway, one of the visionaries and founders of our organization said, “Even back then we saw North Alabama had a number of quality destinations laid out across the region next to the Tennessee River like a ‘string of pearls.’

We want to thank you for your service, passion, and being named as one of our ‘String of Pearls’ leaders.” 

— Tami Reist, President of the North Alabama Mountain Lakes Tourist Association 

Learn more about the North Alabama Mountain Lakes Tourist Association & their vision here.